Without its Name, Starbucks is Naked in Saudi Arabia
© Christopher Morris/VII/Corbis
Starbucks’ new logo redesign is a problem for Saudi Arabia.
Now that the Seattle-based coffee mega-chain announced plans to drop its name from its green mermaid logo, it’s left with nothing to brand itself in certain countries.
(See Starbucks’ plan to drop its company name from its logo.)
Branches in Saudi Arabia, deeming the naked siren “morally inappropriate” for its devout Muslim clientele, ditched all but the mermaid’s crown back in 1992.
As the new insignia begins a global roll-out, the Saudi logo should expect to lose its words “Starbucks Coffee.” But will ridding the Saudi label of the brand name leave enough for its consumers to connect their cup of joe to the world’s largest coffee company? (via Good)
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