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A good night’s sleep is key to a productive day. One essential element of restful sleep is having the right pillow for your body and sleep profile. To that end, we analyzed the top pillow brands on the market and separated them into the categories that matter most to buyers— cooling pillows, down alternative pillows, memory foam pillows, and even anti-snore pillows. Our well-rounded list of the best pillows has something for everyone.

We chose pillows to meet a variety of price points, from value to high end. At first glance, it may seem steep to spend more than $50 on a pillow, but we believe in investing in your sleep—it’s worth the cost.

Factors to consider when buying pillows

What size is right?

Pillows come in all shapes and sizes from standard (20 inches x 26 inches) to king sized (20 inches x 36 inches) and everything in between. If you are looking for a custom-made size, it may be possible to order one.

What is my budget?

Depending on the make, model and retailer, there is a wide range of prices for pillows. A memory foam or organic pillow will probably cost more than a non-specialized fiber one.

Is it from a reputable retailer?

A good sleep isn’t something to ignore and your bedding, like a pillow, can improve or hinder it. Purchasing a pillow from a reputable bedding company may make all the difference in your nightly rest.

Our top picks

Best for all body types: Tempur-Pedic Cloud Pillow

The best pillow for a multitude of sleeping needs is the Tempur-Pedic Cloud Pillow. Made of memory foam, it’s suitable for back and side sleepers. Its high quality material ensures a long life, while the hypoallergenic polyester knit cover is removable for easy washing.

The Tempur-Pedic Cloud helps with back and neck alignment. It supports the weight of your upper frame with just enough give to allow you to sink in comfortably. Constructed of one block of Tempur-Pedic’s proprietary memory foam, the firmness of the foam may be too constricting for some sleepers, though with regular use, the foam will open up and conform to your shape and weight.

Who isn’t it for? Sleepers who tend to overheat. The Tempur-Pedic Cloud is not a cooling pillow and has a tendency to trap heat emitted from the sleeper. It also may not be as comfortable for stomach sleeper due to the firmness of the pillow. If you have a king size mattress and want a larger pillow, note that the Tempur-Pedic Cloud only comes in one size.

Specs:

• Fill material: Tempur-Material foam
• Outer cover material: Polyester knit
• Firmness level: Medium-firm
• Available sizes: Standard
• Price: $89

Pros:

• Machine washable cover
• Hypoallergenic cover
• Great for back and side sleepers

Cons:

• Retains heat
• Higher loft may make it uncomfortable for stomach sleepers

Best for back and side sleepers

Tempur-Pedic Cloud Pillow

Best value: Sleep Innovations Contour Pillow

This pillow was designed with a therapeutic contour meant to adapt to your body’s unique shape. It features a large and small contour, you can choose what’s most comfortable. The Sleep Innovations is a great value—it offers a quality contouring pillow at a good price.

Back and side sleepers will appreciate how the contour fits the shape of your neck for gentle cervical support and alignment. Sleep Innovations memory foam is made with an open-cell design, which encourages air flow and dissipates heat to ensure your optimal sleep temperature. Naturally hypoallergenic and resistant to dust mites, it keeps your pillow safe and clean.

Sleepers of all types, rejoice: The Sleep Innovations Contour Pillow promises to never go flat, so you’ll get the best bang for your buck. All pillow materials are made in the USA and buyers will be thrilled that the pillow comes with a 5-year warranty.

Specs:

• Fill material: Sleep Innovations memory foam
• Outer cover material: 75% Cotton 25% Polyester
• Firmness level: Medium-firm
• Available sizes: Travel, Standard, Queen
• Price: $34

Pros:

• Machine washable cover
• Always keeps its shape
• Great for back and side sleepers
• Price

Cons:

• May be too firm for some sleepers

Best for sleepers of all types

Sleep Innovations Contour Pillow

Best eco-friendly pillow: Avocado Green Pillow

Most of us are paying more attention to the materials we’re using in our day-to-day. Are these materials sustainable, environmentally friendly, and safe for all family members to use? The Avocado Green Pillow addresses these concerns with its eco-friendly pillow. The environmentally conscious company is known for its quality mattresses.

Avocado specializes in products made from organic, non-toxic, and natural materials. They are also carbon-neutral. The Green Pillow is handmade in the U.S. from all organic materials and features an adjustable loft to customize sleep position for a range of sleepers. The pillow itself is on the firmer side, and unfortunately, does not come in less firm iterations.

The Avocado Green Pillow may be less comfortable for stomach sleepers because of this firmness level. Because the loft is higher than the average pillow, it can strain the neck and spine of sleepers who prefer to sleep on their stomach.

The price point is steep for some buyers, but the Avocado Green Pillow ships for free and comes with a 100-night sleep trial—so you can try it out before deciding if it’s right for you.

Specs:

• Fill material: GOLS-Certified Shredded Latex, GOTS-Certified Kapok Fibers
• Outer cover material: GOTS-Certified Organic Cotton
• Firmness level: Firm
• Available sizes: Standard, Queen, King
• Price: $109

Pros:

• Organic materials
• Environmentally friendly
• Naturally cool

Cons:

• Price
• Only one firmness option

Best eco-friendly pillow

Green Pillow - King

Best down alternative pillow: Saatva Down Alternative Pillow

Love the feeling of down but don’t love those little feathers floating all over your bedroom after changing sheets? The Saatva Down Alternative is a great choice for you. It boasts everything you love about down—plushness, softness, and comfort—without the hassle of down. This is also ideal for those allergic or sensitive to traditional goose-down pillows and bedding.

Saatva’s Down Alternative Pillow is filled with hypoallergenic down alternative fibers that create air pockets for a plush, silky-soft feel while providing support and structure. Designed for all sleepers, it works especially well for those who like to cuddle their pillow at night.

Durable and 100% hypoallergenic, this plush alternative down pillow contains an organic cotton shell which is not removable, so be aware. The Saatva Down Alternative pillow is spot clean-only. This won’t be a problem if you plan to use your own washable pillow case to cover it during use.

If you’re unsure about investing in the Saatva Down Alternative Pillow, you’ll like that it comes with a 45-day trial period with no restocking or penalty fees for returns. There’s no risk to try this highly rated down alternative pillow.

Specs:

• Fill material: Hypoallergenic down alternative fibers
• Outer cover material: Organic cotton shell
• Firmness level: Soft-medium
• Available sizes: Queen, King
• Price: $115

Pros:

• 100% hypoallergenic
• Soft and plush

Cons:

• Price
• Spot clean only

Down alternative pillow - King - White | By Saatva

Best organic pillow: Coyuchi Down-Free Fill Organic Pillow

If organic materials are top of mind, the Coyuchi Down-Free Fill Organic Pillow is a high quality option. The Coyuchi down-alternative pillow is filled with fluffy shreds of hypoallergenic, certified organic latex. Mold it to your ideal sleep shape; it’ll remain billowy and lofty thanks to the air pockets created by the latex shreds. Good for all sleep styles, you can add or remove e latex shreds to adjust the amount of loft to meet your sleep needs.

The Coyuchi Down-Free Fill Organic Pillow is extremely durable, filled with GOLS-certified organic Dunlop latex. One of the purest pillows on the market, its latex harvested by tapping trees for a chemical-free, compostable foam that’s breathable and mold-, mildew, and dust-mite-resistant. It’s hypoallergenic, environmentally friendly, and comes with a 400-thread count organic cotton washable pillow protector.

The Coyuchi Down-Free Fill Organic Pillow is shipped using the most sustainable and environmentally friendly materials available and also offers a no-risk 30-day trial period. Returns are free before 30 days—after that, you’re still able to receive store credit for another pillow selection.

Specs:

• Fill material: GOLS-certified organic Dunlop latex
• Outer cover material: Organic cotton jersey knit
• Firmness level: Soft-medium
• Available sizes: Standard, Queen, King
• Price: $128

Pros:

• Purest organic latex composition
• Adjustable for all sleep styles
• Washable cover
• Dedicated to the environment

Cons:

• Price
• Spot clean only

Best organic pillow

Coyuchi Organic Shredded Latex Pillow King Alpine White

Best latex pillow: Saatva Latex Pillow

Latex pillows are a solid option for buyers concerned about allergies but still want the durability and comfort of other materials. The Saatva Latex Pillow is a hotel-quality pillow with responsive and ultra-breathable support. The shredded latex allows for moldable customization as it adjusts to the weight distribution of the sleeper and provides excellent neck and head support.

Known to be more breathable than synthetic foams, latex may also stay cooler than traditional memory foam—which is great for hot sleepers. Natural latex is buoyant, creating pressure-free support for your head, neck, and shoulders. All Saatva latex undergoes a thorough washing process to remove all allergy-causing proteins, to ensure the purest product possible.

The Saatva Latex Pillow also includes a machine-washable, silky-soft Breathable Fair Trade Certified cotton pillow cover. The removable inner pillow can be spot cleaned.

Unsure about investing in the Saatva Latex Pillow? You can try the pillow for up to 45 days and if you aren’t in love, you can return it without restocking or penalty fees.

Specs:

• Fill material: Shredded natural latex
• Outer cover material: Organic cotton
• Firmness level: Medium
• Available sizes: Queen, King
• Price: $165

Pros:

• High quality, responsive pillow
• Breathable
• Washable cover
• Excellent neck and head support

Cons:

Best latex pillow

The Saatva Pillow - King - White

Best down pillow: Pacific Coast Double DownAround Soft Pillow

Not only is the Pacific Coast Double DownAround Soft Pillow our favorite down pillow, it’s an excellent choice for those who love an extra-cushy pillow. The Double DownAround is a soft support pillow filled with cushioning Resilia feathers. The outer pillow is filled with double the amount of 550 fill power Hyperclean down.

Featuring a 300 thread count, 100% cotton cover and sharp, navy blue cording, this pillow is luxurious. The 1” gusset of fabric ribbon around the perimeter of the pillow allows for maximum loft, so the pillow will keep its shape.

The specialized fill of the DownAround Soft Pillow creates softness and support ideal for stomach and back sleepers. The down spreads evenly according to the position of your head and neck.

Caring for the pillow itself is easy; it’s machine-washable and dryer-friendly.

Pacific Coast Double DownAround Soft Pillow comes with a 30-night comfort guarantee, an allergy-free limited warranty, and a three-year limited warranty. Consumers have all bases covered for a no-risk buying experience.

Specs:

• Fill material: 550 Fill power, Hyperclean down. Hyperclean® Resilia feathers
• Outer cover material: 300 Thread count, 100% cotton
• Firmness level: Soft
• Available sizes: Standard, Queen, King
• Price: $87

Pros:

• Double stuffed with Resilia down
• Washable pillow
• Luxurious materials and design
• Price

Cons:

• May retain heat
• Less supportive

Best down pillow

Pacific Coast Double DownAround Soft Pillow

Best cooling pillow: Allswell Gel Cooling Pillow

Hot sleepers—we see you and we’ve found the best cooling pillow on the market in the Allswell Gel Cooling Pillow. If you tend to toss, turn, and get overheated at night, you’ll love this gel cooling pillow.

The Allswell Gel Cooling Pillow features a layer of cooling gel that surrounds the surface of the pillow, wicking heat away from your body and keeping you cool. The pillow is composed of memory foam for optimal support and customizable comfort. The Gel Cooling Pillow also comes with a washable lightweight OEKO-TEX certified knit cover.

Stomach sleepers may not enjoy the firmness of the memory-foam core and would do better with a softer pillow selection.

The Allswell Gel Cooling Pillow offers free ground shipping and 30-day money back guarantees if it’s not the right pillow for you.

Specs:

• Fill material: Memory foam
• Outer cover material: OEKO-TEX certified knit polyester
• Firmness level: Medium-firm
• Available sizes: Standard
• Price: $40

Pros:

• Price
• Stays cool all night
• Washable cover
• Memory foam provides support

Cons:

• Only one size
• May be too firm for some sleepers

Best cooling pillow

Allswell Gel Cooling Pillow

>> For more cooling pillows options click here >>

Best pillow for side sleeper: Coop Home Goods Eden Pillow

Customizable for side sleepers, the Coop Home Goods Eden Pillow is filled with soft, gel-infused memory foam and a microfiber blend that can be adjusted manually. The gel memory foam gives you a comfortable, cool sleep while supporting side sleepers, keeping you in alignment. The gusseted pillow design creates edge-to-edge support.

You’re in control of your sleep experience with the Eden pillow. Add or remove the memory foam fill as needed to build loft up or down, depending on your preference. No need to live with pain, snoring, or discomfort at night—simply adjust the filling.

The Coop Home Goods Eden Pillow undergoes a strict, third-party lab test to ensure safety. It is CertiPUR-US and GREENGUARD Gold certified, plus 100% vegan and cruelty free. The case is made with proprietary Lulltra fabric, a blend of viscose rayon and polyester that provides breathability and softness.

Specs:

• Fill material: Gel-infused memory foam and a microfiber blend
• Outer cover material: Viscose rayon and polyester
• Firmness level: Medium-firm
• Available sizes: Standard, Queen, King
• Price: $96

Pros:

• Cooling
• Washable cover
• Adjustable

Cons:

Best for side sleepers

Coop Home Goods Eden Pillow

>> For more pillows options for side sleepers click here >>

Best pillow for neck pain: Therapeutica Sleeping Pillow

When it comes to treating chronic neck pain, you need a serious pillow. The Therapeutica Sleeping Pillow is the real deal for neck pain sufferers. At under $100, it’s well worth the cost for getting a good night’s sleep.

At first glance, the Therapeutica Sleeping Pillow is oddly shaped, but if youtake a closer look, you’ll find a unique pillow designed to contour the nooks of your neck and head often neglected by traditional pillows.

The Therapeutica cervical neck support pillow was created by an ergonomic designer and chiropractor to address the needs of back and side sleepers who struggle with neck pain. It’s constructed of nontoxic, non-allergenic, molded foam and crafted into a wedge to support the upper spine, and also help keep the head level. Make no mistake, this is a firm pillow meant for back and side sleepers.

The Therapeutica Sleeping Pillow comes with a soft, machine washable, zip-open cover that’s easy to remove.

Ordering a Therapeutica Sleeping Pillow is easy with its sizing chart, found here. Choosing the correct size for your body type is important to enjoy the benefits of this pillow.

Specs:

• Fill material: Polyurethane foam
• Outer cover material: Polyester/cotton
• Firmness level: Firm
• Available sizes: Petite, Average, Large, Extra Large
• Price: $93

Pros:

• Specialized for neck pain
• Get the size that fits you best
• Reasonably priced for specialty pillow

Cons:

• Takes time to get used to
• Extremely firm

Best pillow for neck pain

Therapeutica Sleeping Pillow,Petite, 4.25" to 5.25",Each,FOM-130-PET

>> For more pillows options for neck pain click here >>

Best pillow for snoring: Restore Anti Snore Pillow

Got a snoring spouse? You’ll appreciate the Restore Anti Snore Pillow. Its ergonomic design is suited for those who snore as it improves neck support.

The Restore Anti Snore Pillow is made from a solid piece of foam with carved ear wells for comfort. The ear wells on each side are for t side sleepers and relieve pressure on the sides of the head. You can flip the pillow so the ear wells are on the other side. The pillow loft is adjustable and designed for back and side sleepers. It comes with a soft, removable cover that’s easy to clean.

Many customers report it takes time to get used to, but thanks to the incredible 365-night home trial, you’ll have plenty of time to get to know if it’s right for you.

There are no guarantees that this pillow will prevent snoring, but Restore has invested in robust clinical research to continue to advance their design. Restore reports a 78 percent reduction in the overall number of snoring events.

Specs:

• Fill material: Polyurethane foam
• Outer cover material: Polyester/cotton
• Firmness level: Firm
• Available sizes: Standard
• Price: $149

Pros:

• Advanced neck and head support
• May improve snoring

Cons:

• Extremely firm
• Price

Best pillow for snoring

Restore Anti Snore Pillow

Best memory foam pillow: TEMPUR-Cloud Memory Foam Pillow

The best pillow all around is also our favorite memory foam pillow. The Tempur-Pedic Cloud is made of memory foam and is suitable for back and side sleepers. Its high quality material ensures it will last, while the hypoallergenic polyester knit cover is removable for easy washing.

Like their mattresses made of the same materials, the Tempur-Cloud Memory Foam Pillow is designed for you to sink ever so slightly into the pillow while being supported by the surrounding structure of the foam.

The Tempur-Pedic Cloud provides excellent back and neck alignment. It supports the weight of your upper frame with just enough give to allow you to sink in comfortably. It’s constructed of one block of Tempur-Pedic’s proprietary memory foam. The firmness of the foam may be too constricting for some, though with time, the foam will open up and conform to your shape and weight.

The Tempur-Pedic Cloud is not a cooling pillow and has a tendency to trap heat. It may not be as comfortable for stomach sleeper due to its firmness. If you have a king size mattress and want a larger pillow, notethe Tempur-Pedic Cloud comes in one size only.

Specs:

• Fill material: Tempur-Material foam
• Outer cover material: Polyester knit
• Firmness level: Medium-firm
• Available sizes: Standard
• Price: $89

Pros:

• Machine-washable cover
• Hypoallergenic cover
• Great for back and side sleepers

Cons:

• Retains heat
• Higher loft may make it uncomfortable for stomach sleepers

Best for back and side sleepers

TEMPUR-Cloud Memory Foam Pillow

>> For more memory foam pillows options click here >>

Best firm pillow: Hotel Collection European White Goose Down Firm Pillow

Our choice for the best firm pillow is an investment, but it’s one you’ll have for years to come. The Hotel Collection European White Goose Down Firm Pillow is the ideal combination of firmness and goose down for the ultimate in comfort and luxury.

The European White Goose Down Firm Pillow is filled with hypoallergenic goose down fill ideal for side sleepers. The firmness helps keep the back in alignment and supported throughout the night. The 700-thread count speaks to this firm pillow’s luxury, with its gusset design allowing it to keep its shape, no matter how much you move around while you sleep.

The pillow is machine washable and easy to care for and also comes with a removable 100 percent cotton cover.

Specs:

• Fill material: Goose down
• Outer cover material: Cotton
• Firmness level: Firm
• Available sizes: Standard
• Price: $212

Pros:

• Premier combination of firmness and comfort
• High quality construction

Cons:

Best for side sleepers

Hotel Collection European White Goose Down Firm Pillow

>> For more firm pillows options click here >>

Best pillow for back sleeper: Beckham Hotel Collection Pillows

The Beckham Hotel Collection pillows offer an affordable solution for back sleepers. When you sleep on your back, you need just the right mix of softness and support and this medium firm pillow gives you both at an awesome price. It also offers cooling capabilities, making it an attractive option for many of us.

The Beckham Collection Pillow is encased in a 250-thread-count case, and filled with a soft down alternative. It’s breathable and supportive, helping to correct neck pain, back pain, night sweats, and more.

The Beckham Collection Pillow is machine-washable and dryer-friendly and s sold in a set of two—making it a bargain for back sleepers.

Specs:

• Fill material: Down alternative
• Outer cover material: Cotton
• Firmness level: Medium
• Available sizes: Queen, King
• Price: $48 for two pillows

Pros:

• Medium support is great for back sleepers
• Price
• Cooling
• Set of two

Cons:

• May not be durable for the long term

Best for back sleeper

Beckham Hotel Collection Pillows

>> For more firm pillows options click here >>

Best pillow for stomach sleeper: Xtreme Comforts Shredded Memory Foam Pillow

This one’s for you, stomach sleepers. The Xtreme Comforts Shredded Memory Foam Pillow is built for stomach and back sleepers who appreciate an adjustable pillow to customize their comfort. The shredded memory foam can be added or removed based on your preference.

The Xtreme Comforts Pillow uses Kool-Flow Micro-vented Technology with bamboo for superior air circulation and breathability. This system regulates the pillow’s temperature, allowing the surface to stay cool so you don't sweat.

Xtreme Comforts promises their pillows will never get lumpy or flat due to the shredded memory foam. Designed to maintain its shape, even after frequent and long term usage, it’s also safe for the whole family. The pillow is made with no ozone depleters, flame retardants, lead, mercury, heavy metals, formaldehyde, or other toxins.

The Xtreme Comforts Shredded Memory Foam Pillow includes a soft, washable pillow cover.

Specs:

• Fill material: Down alternative
• Outer cover material: Cotton and bamboo
• Firmness level: Medium
• Available sizes: Standard
• Price: $54

Pros:

• Medium support is great for back sleepers
• Price
• Cooling
• Set of 2

Cons:

• May not be durable for the long term

Best for for stomach sleeper

Xtreme Comforts Shredded Memory Foam Pillow

>> For more pillows for stomach sleepers click here >>

Best foam pillow: Casper Essential Foam Pillow

Casper knows a thing or two about foam bedding thanks to its years of creating the popular Casper bed. The brand’s Essential Foam Pillow is like a tiny, squishy mattress for your head.

The low-loft foam pillow is ideal for all sleep styles. Though it isn’t as high as other pillows, it provides excellent support and alignment for your head, neck, and shoulders. Casper’s AirScape perforated foam is designed to push heat away to keep you cool and comfortable throughout the night. The pillow is thoughtfully designed, with three foam layers that come together to create the ultimate space to rest your head.

For a slightly higher investment, the Casper Essential Foam Pillow has an option for added Snow Technology, which includes four cooling "HeatDelete" bands to drive heat away from the pillow for over 12 hours of sleep.

There’s a 30-night, risk-free trial period, so you can bring the Casper Essential Foam Pillow home to your bed and try it out.

Specs:

• Fill material: 77% Polyurethane Foam, 23% Viscoelastic Polyurethane Foam
• Outer cover material: 88% Polyester, 12% Spandex
• Firmness level: Medium
• Available sizes: Standard, King
• Price: $75

Pros:

• Cooling
• Supportive for all sleep types

Cons:

• Price
• May be too low loft for some side sleepers

Best luxury pillow: Royal Therapy Queen Memory Foam Pillow

Ironically, our choice for best luxury pillow is not the most expensive pillow on this in-depth list! The Royal Therapy Queen Memory Foam Pillow is available at stores like Walmart and Target, and features a three-layer contoured design to relieve stiffness and stress on your pressure points.

It also allows you to adjust the memory foam contouring for optimal comfort. Simply unzip the pillow and remove the center layer, then, choose the contouring level that suits your body and sleep positioning.

This memory foam pillow is CertiPUR-US certified—guaranteed to be free of chemicals and toxins, such as formaldehyde, lead, mercury, ozone depleters, PBDEs, phthalates, and TCEP flame retardants.

The Royal Therapy Queen Memory Foam Pillow comes with a 100-night trial period and a five-year warranty. Returns are easy and free.

Specs:

• Fill material: Memory foam
• Outer cover material: Cotton and bamboo
• Firmness level: Medium
• Available sizes: Standard
• Price: $74

Pros:

• Adjustable layers
• Dual contours

Cons:

• Price
• May be too firm for some sleepers

Best luxury pillow

Royal Therapy Queen Memory Foam Pillow

How we selected the best pillows

We analyzed the main buying and usage considerations for consumers when rating these pillows for each specific category.

• Firmness: The firmness of a pillow is a main concern for most people because it affects their comfort, depending on what position they typically sleep in. We wanted to touch upon pillow firmness for each selection.
• Composition: The composition of a pillow will determine its loft and capabilities, so it was something we wanted to include in each selection.
• Sleep style: Sleep style is a main determinant of the type of pillow you’ll buy. It was important to include it within our choices.
• Cost: Price is a main concern and we wanted to share a variety of price points to fit your budget.

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